Media and Culture

Media and Culture

Attention ≠ Sales: Sydney Sweeney's American Eagle Ad

Aug 17, 2025

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4 min read

Attention ≠ Sales: Sydney Sweeney's American Eagle Ad

A Costly Lesson

Vipul Agrawal
Vipul Agrawal

Media and Culture

Is This the End of Film IP?

Aug 15, 2025

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5 min read

Is This the End of Film IP?

A 78-Year-Old Filmmaker is Killing It

Vipul Agrawal
Vipul Agrawal

Media and Culture

Maybe Marvel should’ve never done TV.

Jul 29, 2025

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8 min read

Maybe Marvel should’ve never done TV.

(and I believe it)

Vipul Agrawal
Vipul Agrawal

Media and Culture

“I want to buy a ticket for a movie that doesn’t exist yet.”

Jul 25, 2025

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7 min read

“I want to buy a ticket for a movie that doesn’t exist yet.”

Yes, it doesn't exist.

Vipul Agrawal
Vipul Agrawal

Media and Culture

YouTube was rotting my brain, but

Jul 22, 2025

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6 min read

YouTube was rotting my brain, but

I am a little relieved.

Vipul Agrawal
Vipul Agrawal

Media and Culture

Smart-Dumb Content: The New Language of the Internet

May 7, 2025

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5 min read

Smart-Dumb Content: The New Language of the Internet

How pseudo-intellectual media became the currency of online discourse—and why it’s more dangerous than you think

Vipul Agrawal
Vipul Agrawal

Media and Culture

Why IPL 2025 Could Be the Most Profitable Season Ever for Jio

Apr 9, 2025

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3 min read

Why IPL 2025 Could Be the Most Profitable Season Ever for Jio

Vipul Agrawal
Vipul Agrawal

Media and Culture

+1

The Biggest Minds in Cinema Are Gathering Here - You Do Not Want To Miss This!

Mar 12, 2025

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3 min read

The Biggest Minds in Cinema Are Gathering Here - You Do Not Want To Miss This!

Vipul Agrawal
Vipul Agrawal

Media and Culture

The Twilight of Indian Daily Soaps: A Slow Fade or a New Dawn?

Jan 15, 2025

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6 min read

The Twilight of Indian Daily Soaps: A Slow Fade or a New Dawn?

Vipul Agrawal
Vipul Agrawal